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Ebac Blog

Ebac safeguard the British appliance brand Norfrost


Posted: August 8, 2013 Joanne Vipond

Ebac have agreed a deal to preserve the brand of UK manufacturer Icetech freezers after it became yet another victim of the economic downturn. The Norfrost chest freezer range will be saved and continue to be manufactured on British shores.

The multi-million pound investment deal will require further investment to enable the production of chest freezers to take place in the current Ebac factory in County Durham, and is expected to create up to 100 new jobs in the long term.

The Norfrost name, equipment, designs and copyright agreements have all been acquired in the deal.

With plans to begin production by the end of 2013, Ebac aim to match the previous output of 80,000 Norfrost freezers a year.

Pamela Petty, Managing Director of the Ebac Group, said: “Preserving the manufacture of the Norfrost products range is a natural move for Ebac. We have 40 years’ experience in refrigeration engineering and a passion for making things. It is always sad to see a British brand in difficulties, so when the collapse of Comet proved the breaking point for Icetech and the Norfrost brand it was a huge shame. When we were approached by the interim liquidators to see if we were interested, it quickly became clear that there was an opportunity to keep Norfrost alive.”

“There is a big job to be done in relocating the factory equipment from Castletown, which is as far North as you can get on the British mainland, but once we are up and running, we will be in a position to start filling the gap in supply of a popular British product.”

Norfrost chest freezers will be available to purchase by the end of November 2013 in a range of sizes and colours.

Tags: C2AESC, C2AEWC, C4AESC, C4AEWC, C6AESC, C6AEWC, C7AESC, C7AEWC

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